ABC's Sky-Writing Campaign for 'V' 

But are they over-hyping the show?
By Robert Falconer | Tuesday, October 20, 2009
By now you may have already heard that ABC plans to keep its viewers focused on aliens by directing their eyes skyward—the network is utilizing a skywriting campaign for its V series.The series, which kicks off on November 3, is an update of the 1980s' miniseries in which massive spaceships simultaneously appear over 29 cities around the world, where the Visitors (or Vs) seemly promote a message of peace. The Vs are generous, offering to share their advanced technology, but eventually turn out to be not quite as advertised.
Twenty-two different skywriting messages will display the big red V in the skies of 15 different major metropolitan cities in the United States. The campaign will run from Oct. 23 through Nov. 3.
The cities in the campaign include New York, Los Angeles, Chicago, Boston, San Francisco, Minneapolis, Seattle, Orlando, Philadelphia, Tempe, Atlanta, Dallas, Austin and Las Vegas.
New York and Los Angeles markets will see multiple skywriting messages over the week-long campaign.
All in all, a pretty ambitious campaign on the part of the network, particularly given the series' well-publicized creative issues. Clearly ABC is fully behind the show, though, and this campaign is obviously designed to garner as many potential viewers as possible.
The sky-written image will be visible multiple times during the day above and around the cities below at the times listed (contingent upon weather):
Date/Time LocationV stars Elizabeth Mitchell (Lost) as Erica Evans, Morris Chestnut as Ryan Nichols, Joel Gretsch (The 4400) as Father Jack, Lourdes Benedicto as Valerie, Logan Huffman as Tyler Evans, Laura Vandervoort (Smallville) as Lisa, with Morena Baccarin as Anna, and Scott Wolf as Chad Decker.
October 23 -- 9:00 a.m. Boston, MA
October 23 -- 9:00 a.m. Minneapolis, MN
October 24 -- 9:00 a.m. San Francisco, CA
October 24 -- 9:00 a.m. Seattle, WA
October 24 -- 9:00 a.m. Orlando, FL
October 25 -- 9:00 a.m. Chicago, IL
October 25 -- 12:00 p.m. Hollywood, CA
October 25 -- 9:30 a.m. New York, NY
October 25 -- 2:15 p.m. Philadelphia, PA
October 26 -- 12:00 p.m. Tempe, AZ
October 26 -- 9:00 a.m. Atlanta, GA
October 27 -- 12:00 p.m. Dallas, TX
October 28 -- 4:15 p.m. Austin, TX
October 28 -- 9:00 a.m. Las Vegas, NV
October 31 -- 12:00 p.m. Hollywood, CA
October 31 -- 12:10 p.m. Hollywood, CA
October 31 -- 12:20 p.m. Los Angeles, CA
October 31 -- 12:00 p.m. Santa Monica, CA
October 31 -- 9:00 a.m. New York, NY
October 31 -- 9:15 a.m. New York, NY
October 31 -- 9:30 a.m. New York, NY
November 3 -- 12:00p.m. Hollywood, CA
November 3 -- 12:10 p.m. Hollywood, CA
November 3 -- 12:20 p.m. Los Angeles, CA
November 3 -- 12:00 p.m. Santa Monica, CA
The Vancouver-shot series is produced by The Scott Peters Company and HDFilms in association with Warner Bros. Television. Peters (who wrote the pilot), Jeffrey Bell, Steve Pearlman and Jace Hall executive produce.
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